Nazaré

What are you looking at?

This is my senior capstone project called Nazaré. Named after the biggest wave in the world, Nazaré wants to create some waves of it’s own. This 100% ecofriendly, ocean themed wine brand is meant to spark conversation, bring awareness to the enormous amounts of trash in the ocean, and raise money. 15% of all proceeds are donated to Ocean Cleanup.

Process

I wanted to combine a cause that is important to me with my newfound love and appreciation for wine. My senior year of college I took a wine tasting class called Wines Around the World. It sparked my interest in wine and allowed me to experience new wines. So, I knew I wanted to brand a wine company for this project, but I didn’t know what theme and message I wanted to embody.

I created a list of things that were important to me, and I kept going back to the beach. I grew up going to my grandparent’s beach house in Ocean City, NJ every summer. I have so many fond memories of longs nights on the beach, collecting sea glass with my Pop Pop, learning to surf, experiencing my first job, and so many more. It angers me when I see trash washed up on shore, so I decided to brand a company that is dedicated to cleaning the ocean while using recycled, ecofriendly material.

Nazaré is a town located in Portugal, Spain. Surfers travel here to surf some of the biggest waves in the world. In January of 2022, a 26-year-old surfed a 97.3ft wave breaking the record. I picked the name Nazaré because I wanted this company to be impactful, bold, and strong like ocean waves.

I created an original typeface for this brand. I wanted a bold, sturdy typeface that showcases the stength of the ocean as well as the curves and movement of the waves. I started with a lot of sketching. Then, I built out the letter forms in Glyphs.